LK Advani is doing what Obama did in the US; a blog, a website, google ad words campaign and social media networking (facebook etc). He has been doing this for 3/4 months now.
He has now taking the next step to targetting the youth of the country.
Brand Advani is now going to campuses. To spread Advani's thoughts BJP is sending speakers to more than 5000 campuses in India. Speakers people identify and relate with. A doctor to a medical college and so on.
I believe so much of smart strategy and initiative is a definite USP of BJP. They have always been ahead in this game. This time they are replicating Obama's successful model to Indian conditions. Marketers should keep a close watch. It never gets bigger than this. One man branding himself to appeal to the youth of a country as big and as diverse as India.
Mr. Advani the marketers are watching you!
He has now taking the next step to targetting the youth of the country.
Brand Advani is now going to campuses. To spread Advani's thoughts BJP is sending speakers to more than 5000 campuses in India. Speakers people identify and relate with. A doctor to a medical college and so on.
I believe so much of smart strategy and initiative is a definite USP of BJP. They have always been ahead in this game. This time they are replicating Obama's successful model to Indian conditions. Marketers should keep a close watch. It never gets bigger than this. One man branding himself to appeal to the youth of a country as big and as diverse as India.
Mr. Advani the marketers are watching you!
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