Saturday, February 21, 2009

How to Talk More In Your Next GD

I have taken a lot of GD sessions for MBA entrance students this month. During every GD I get a lot of ideas on how students can make a bigger imapct in the GD.

Let's focus on a problem.
Many students who do not enter often come back saying they did not have enough points to make in the GD or that their points got exhausted (as someone else said it before they could). What do you do in such a situation? When you are running out of points?

You generate more points.

In one GD session, I and my students came up with this mnemonic "PIG SHEDS". In the next class, I added one more 'S' to it. It is now called "PIG SHEDSS."

This will help you look at a topic from different angles, perspectives and generate more points to talk about. Use it well and see the result on your own.

Let's take a topic and see how PIG SHEDSS helps.
"Advertising is bad for the society."

P - Pros/Cons - You think for the topic and against the topic.

I - Instances or Examples. Think of real life examples. How important AIDS advertising is.

G - Geography. Come out of India, talk of the US, Europe, SE Asia etc.

S - Stakeholders. You, Your family, society, country, advertising company, ad agency, government. Think from each of these stakeholders' point of view and you get more ideas. For a company planning to launch a new product, advertising is so crucial.

H - History. Go back in timeline. Think 50 years back, 25 years back.

E - Economics. Can you relate it to business and economics?

D - Definition. Define each term in the topic. What is advertising? What do you mean by society?

S - SWOT analysis of the topic

S - Statistics (any numbers, survey you can think of?)

Use this Mnemonic and do share how it has helped you crack your next GD.
Best of luck!

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