Saw an ad by Future Generali Insurance today which shows a man who has just got a double increment. He comes home. Gifts something to everyone and nothing to his wife. The wife looks at him curiously. Finally, he reveals that he has bought life insurance for himself and made her the nominee.
The ad ends something like this
Future Generali: Ek shagun zindagi ke naam
A very emotional ad indeed. But wait, there is something wrong. Did you get it?
It's the increment man!
Just tell me who is getting an increment in this recessionary market. When almost every other company is right-sizing, down-sizing, cutting jobs and pay, you come up with such an ad. I wonder did the guys fail to realise or something. Was the ad shot 6 months back when all was well, and then they thought "chalo dikha dete hain, nuksaan kya hai."
If you have an answer as to how this ad suits today's times please drop in a comment.
The ad ends something like this
Future Generali: Ek shagun zindagi ke naam
A very emotional ad indeed. But wait, there is something wrong. Did you get it?
It's the increment man!
Just tell me who is getting an increment in this recessionary market. When almost every other company is right-sizing, down-sizing, cutting jobs and pay, you come up with such an ad. I wonder did the guys fail to realise or something. Was the ad shot 6 months back when all was well, and then they thought "chalo dikha dete hain, nuksaan kya hai."
If you have an answer as to how this ad suits today's times please drop in a comment.
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